Disclosure: There are affiliate links in this article that provide us a small commission at no extra cost to you. Any purported loss of femininity and lack of manners is a result of having to adapt to the role, or lack thereof, in society, they have said. Looking forward to visiting this year and putting my very limited Korean to the test now that the quarantine requirement is gone.

We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product, especially if you suffer from food allergies. Makgeolli (막걸리) – a cloudy, sweet wine made from wheat and rice with a funny, earthy taste that quickly grows on you. Through the years, the word Ajumma has gained a negative connotation, conjuring up images of rude, unattractive, older ladies wearing colorful, unmatching clothes with big sun-hats who elbow their way through the subway. In the 1970s through to the 80s, as electricity became more accessible, the permed style evolved into the famed ‘wind hair’ style (바람머리), wavy hair that appeared to be ever-blowing in the wind, and saw the incorporation of hair products such as mousse, gel, and holding spray.Ingredients: Water, Corn Syrup, Sugar (13%), Red Pepper Powder (11%), Hot Red Pepper Paste (8%), Vinegar (7%), Soy Sauce (Water, Defatted Soy Bean, Salt, Ehtyl Alcohol, High Fructose Corn Syrup, Wheat), Ethyl Alcohol, Salt, Garlic Powder (Garlic, Maltodextrin,Anti-Caking Agent: E551), Onion Powder (onion, Maltodextrin, Anti-caking Agent: E551), Garlic, Onion, Acidity Regulator (E330, Acidity Regulator (E296), Grapefruit Seed Extract. Brakes may change product specifications or information at any time and such amendments may not be updated online immediately. Korea’s major companies, such as Samsung, LG and Hyundai are multinational conglomerates that, at the highest level, are family-owned and often run by members of the family or their associates. From the bustling subways to the hilly hiking trails, the steaming street-food stalls to the roaring restaurants, the crowded cities to the quiet countryside, you will be sure to spot ajummas rocking this signature hairdo.

The company uses traditional recipes and fresh, quality ingredients to produce their old-fashioned style bottled sauces that deliver the rich flavours and aromas of Korea straight to your table. As a part of the Leo Gala Series to give wider publicity to Korean culture and promote its beauty beyond the facade, Asia Society Korea presents to you a special article on the unique hairstyle of Korean ajummas, the everyday vernacular used to describe middle-aged Korean women.

This new wave of soft feminism allowed young ajummas (excuse me, missies) to successfully abandon the rural styles that used to define them and to adopt new, urban, and sophisticated lifestyles. For instance, it’s difficult for most young women to balance a large bag of rice on their heads, but even the tiniest of ajumma can do it with ease while shoving people out of the way.